For the 2025 season, I had the honour of creating the visual branding for Soudal Quick-Step.

Working closely with the Wolfpack team, I developed a cohesive look and feel across all communication. From print to website, and my personal highlight: the team cars and buses.

Built around three bold colours and a custom Soudal Quick-Step font. Seeing those vehicles ride by in the biggest races still gives me goosebumps


Soudal Quick-Step photos by Wout Beel.